ABOUT

CONTACT

SPECIALTIES

eric@firstwater.net

+1(847) 414-6467 m

I am an insights-driven leader at the intersection of strategy, technology, creativity and business. As an expert in branded communities and consumer values, I use human insights, experience strategy and innovation methods to cultivate a deep market understanding to find new opportunities in a rapidly changing world.

Experience Strategy
Brand Strategy
Creative Strategy
Brand Purpose Workshops
Brand Promise Workshops
Participatory Design Workshops
Disruptive Ideation
Innovation Consulting
UX Design
Brand Identity
Experience Design
Graphic Design
Presentation Design
Product Design
User Research
Personas
User Journeys
Design Planning
Engagement Strategy

I’m a

Strategist +

Innovator